Tuesday, July 24, 2012


Bell & Ross Watches


Bell & Ross is a Swiss watch company headed by French designers Bruno Belamich and Carlos A. Rosillo. The brand was launched in 1992, and the first watches were designed by Belamich and Rosillo and made by a German watchmaker, Sinn. They comprised a group of designers and specialists of aircraft and space controls joined with a set project: to create watches perfectly suiting a professional use. Their stated aim was to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.
Typically Bell & Ross caters for ‘professionals’ within the armed forces and members of elite security organizations. Watches such as the BR Instrument have been designed to replicate the shape of a cockpit instrument taken from an aircraft.
Bell & Ross’s first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn’s. The partnership ended in 2002, when Bell & Ross began its own independent production in their facilities La Chaux-de-Fonds, Switzerland.

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