Baume et Mercier Watches

In 1912, when William Baume met Paul Mercier (née Tchereditchenko), the son of a Czarist officer and the head of a well-known Geneva firm of watchmakers, one of the greatest collaborations of technology and design was born. Already the proud recipient of numerous awards, by 1921 Baume & Mercier had been awarded the coveted Poinçon de Genéve, the highest honor given master watchmakers by the Republic and Canton of Geneva.

The “phi” symbol, representing “the Golden Number” — a theory of proportion and balance, began appearing on the clasps and dials of all Baume & Mercier timepieces in 1964. Today, you will find it on every Baume & Mercier you consider, symbolizing the watchmaker’s fundamental values of expertise, the highest standards of workmanship, attention to detail and a commitment to quality.